PAW Patrol x Kraft Branded Content
Production
Direction
Motion Graphics
Post-Production
Mission Mac & Cheese is the first original branded collaboration between Nick Jr. and Kraft, promoting the release of Kraft's new PAW Patrol noodle shapes. For this creative partnership, we enlisted the incredible sister duo @danianddannah to ensure fun and engaging content for children. Produced, directed, and delivered under unique and complex conditions, our team crafted a series of three original, gameshow-style YouTube episodes in addition to targeted promotional content for Instagram and Snapchat.
Branded Content
Fathom worked closely with Nick Jr. and Kraft to accomplish multiple client goals, delivering 24 unique assets across three platforms. Targeted promotion was placed on Snapchat and Instagram, as well as YouTube Pre-Roll.
COVID Compliance
In order to shoot on-set during the Covid-19 pandemic, we followed rigorous procedures to ensure the safety of our crew and talent, including repeat testing, intense sanitizing procedures, reduced crew, and a C19CO. Working with adolescent social media influencers further tested our production efficiency to respect limited shoot windows and an on-set teacher.
Integrating Animation & IP
To support the Nick Jr. brand and strategy, we consistently incorporated 2D and 3D animation to tell an energetic, colorful narrative. Each episode integrated PAW Patrol characters seamlessly in a live-action environment.
“This is currently the best organic performing branded video on any of our channels… it’s an early indicator of making truly effective branded content.”